by Ethan Waldman | Aug 1, 2013 | Email Marketing, General
I was engaged in a lively discussion with my mastermind group a couple of weeks ago. We were talking about the challenge of taking on a business where your objective was to help people solve a problem that they might not know that they have yet. Tough, right? Because...
by Ethan Waldman | Feb 12, 2013 | Email, Email Marketing
I was reading Sarah's excellent blog post about finding your own way through mailing list freebies, and I got to thinking: This is something I help people with… a lot. For some reason, the mechanics of how everything flows together- from collecting an email...