by Ethan Waldman | Nov 19, 2013 | Email, Video
Ever wondered how to use keyboard shortcuts in Gmail? Using them makes me 39% faster. Okay, I made up that number. But seriously, I don't know what I'd do without keyboard shortcuts, and usually when I tell people about them their eyes glaze over. You assume that...
by Ethan Waldman | Feb 12, 2013 | Email, Email Marketing
I was reading Sarah's excellent blog post about finding your own way through mailing list freebies, and I got to thinking: This is something I help people with… a lot. For some reason, the mechanics of how everything flows together- from collecting an email...
by Ethan Waldman | Feb 5, 2013 | Email
The fact that Gmail has an amazing search function isn't always the best thing. Sometimes this amazing search can get downright annoying. Here's the problem. One of the original unique things about Gmail was that you had this Archive button. When you archived a...
by Ethan Waldman | Jan 8, 2013 | Email
I considered calling this post Google Giveth and Google Taketh Away. On December 7th, 2012, Google Apps Free users around the world received the following “Google Apps customer notice”: Starting today, we're no longer accepting new sign-ups for the free...
by Ethan Waldman | Aug 23, 2012 | Email
A couple of weeks ago, I wrote about the paradigm shift that is necessary to have success when making the switch to Gmail. Today, I offer you an addendum to that post. In fact, this is the post that I had in mind when I was writing that one. It's called: Gmail, The...
by Ethan Waldman | Jul 25, 2012 | Email
In this post, I'm setting out to educate you about the amazing potential of something you already have access to (and probably resent): Your Gmail account. Breaking the Email Paradigm Ever since I got a Gmail account in the spring of 2004, I’ve been helping spread the...