A shortage of digital coaches
Here are three things that are true:
1. Digital technology, especially computers and cell phones, can dramatically increase productivity.
2. More and more users of digital technology are small firms or individuals.
3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money.
Why am I a digital coach? When I read Seth's article, I practically jumped out of my seat: “THAT exists?!? I already DO THAT”. Yes, I've been a digital coach to family, friends and strangers for many years. I can still remember using Remote Desktop Connection in Windows 98 to take control of my Grandfather's PC when he couldn't get Outlook Express to sync with his mail.